Marketing Connector

Use the marketing platform that's right for your organisation.

Marketing Connector connects leading email marketing platforms to Raiser's Edge NXT, making them feel like a natural extension of your CRM. Build audiences, manage campaigns and track engagement without manual exports, disconnected systems or complex integrations.

Why Marketing Connector
Built for marketers, not integrators.

Why customers choose Marketing Connector

  • Use the marketing platform that's right for your organisation.
  • Your marketing platform feels like part of Raiser's Edge NXT.
  • Built for marketers, not integrators.
  • Start free with Instant Campaigns, then grow as your marketing needs evolve.

Ideal customer

  • Organisations using Mailchimp, HubSpot, ActiveCampaign or Campaign Monitor
  • Marketing teams committed to their preferred platform
  • Customers wanting more than native email capabilities
  • Teams looking for a seamless RE NXT marketing experience
The conversation

Listen for...

  • “We use Mailchimp.”
  • “Our marketing team uses HubSpot.”
  • “We're on Campaign Monitor.”
  • “We use ActiveCampaign.”
  • “Our marketing team has already chosen their platform.”

Ask...

  • Which marketing platform does your team use?
  • What do you like about it?
  • How do you build campaign audiences today?
  • How do campaign results get back into Raiser's Edge NXT?
  • Are there any manual steps you'd love to eliminate?
Common use cases

Connect marketing and fundraising without the busywork.

Connect Mailchimp with Raiser's Edge NXT
Connect HubSpot with Raiser's Edge NXT
Connect ActiveCampaign with Raiser's Edge NXT
Connect Campaign Monitor with Raiser's Edge NXT
Build targeted campaign audiences from RE NXT
Sync opens, clicks, bounces and unsubscribes back to constituent records
Launch Instant Campaigns directly from RE NXT
Competitive positioning

More than an integration.

Compared with integration platforms

Marketing Connector is more than an integration. It's a complete application that makes your marketing platform feel like part of Raiser's Edge NXT. Because it's purpose-built for connecting marketing platforms, it's quicker to deploy, simpler to use and requires far less configuration than general integration solutions.

Compared with native email capabilities

Marketing Connector gives organisations the freedom to use the marketing platform that's right for them, while providing a richer, more connected marketing experience inside Raiser's Edge NXT.

Next step

Book a Marketing Connector demonstration.

If the customer has already chosen their marketing platform, show them how Marketing Connector makes it feel like part of Raiser's Edge NXT. If they're just getting started, introduce Instant Campaigns as a free, low-friction way to experience the platform.

Works even better with...

Letter Box

Personalised donor communications.

Workflow Agents

Automated supporter journeys and business processes.

Supporter Engagement Platform

A complete supporter engagement solution.